Rotary Club of Milimani Charity Golf Day
Based in: Nairobi, Kenya
Sector: Sports and Charity
Reach: National
Our Task: Fundraising & Sponsorship,
Registration, and Event Management.
November 2021 LEA Client Services Limited was contracted by Rotary Club of Milimani to undertake Fundraising & Sponsorship, Registration, and Event Management for the Club's Charity Golf Day held on 11th March 2022 at Karen Country Club targeting to raise funds to sponsor Kenyan students under the Club ran scholarship program has been in existence for the past 18 years benefiting over 100 plus students.
Through the scholarship program, the Club has managed to support students from vulnerable community slum areas of Nairobi to realize educational dreams in tertiary, higher education, and primary schools locally and internationally. The initiative has been in place since 2007 with sponsors and partners joining in to provide beneficiaries with university and technical, education.
The charity golf tournament attracted 200 golfers and guests. LEA created and matched a list of corporates with existing partnership relationships, tailored sponsorship packages for the tournament, reached out to a vast corporate database and converted a number of them for sponsorship. LEA also enlisted digital tools and the help of golf clubs across the country to mobilize sign-ups.
Event sponsors had the opportunity to conduct on-ground brand activations. Suntory Beverage and Food Limited and Kericho Gold used the event to drive trial of Lucozade and premium teas while Salvatore Di Francisca showcased their Italian bespoke tailored suits on the Karen Country Club lawn. BFF Apparel, O & M Law LLP, Tech Age, Spring Board Marketing, Integrated Station, and Parapet Cleaning Services all partnered through cash sponsorship. AAR Healthcare was the event medical partner and Safaricom PLC gave cash sponsorship in addition to being a merchandise partner during the event.
Beyond Zero Marathon
2019 - 2021
Based in: Nairobi, Kenya
Sector: Healthcare
Reach: National
Our Task: Fundraising & Sponsorship
Between 2019 - 2021 Lea Client Services was contracted annually to facilitate raising funds for the Beyond Zero Half Marathon; an activity of the Beyond Zero initiative. This is a flagship project of the First Lady of Kenya; Her Excellency Mrs. Margaret Kenyatta in the promotion of healthy lives and well-being of women, children, and adolescents in Kenya. In 2019, Beyond Zero launched the 2nd Strategic Framework focuses on neglected health challenges including adolescent health, repair and reintegration of women living with obstetric fistulae and social inclusion of children living with disability.
LEA created a strategic outreach plan that gave an opportunity for corporates, members of the public, individually or as a group (s) to consciously run for the causes they choose. Through research and analysis of different companies’ CSR and Commercial objectives; LEA matched different corporates to different intervention areas under the new framework maximizing participation and donations.
Through well-mapped-out sponsorship packages, companies of all sizes and from different parts of the country had the opportunity to reinforce their brand image with loyal sports-minded individuals, increase awareness, and generate goodwill. As a result, 140 corporates supported the 2019 Beyond Zero Half Marathon.
Since its inception, access to pediatric treatment in Kenya has increased from 32% to 76%, Mother to child HIV transmission rates have reduced from 16% to 8.3% and the proportion of pregnant women attended by a skilled health worker increased from 44% to 62%.
Miss World Kenya
2020 - 2021
Based in Nairobi, Kenya
Sector: Arts and Culture
Reach: Continental
Our Task: Sponsorship & Event Management
Ashleys Kenya LTD was awarded the prestigious pageant franchise in 2002. 17 years, later Ashleys Kenya contracted LEA to work on improving the profile of the event to match other pageants associated with Miss World; the oldest-running international beauty pageant. Over the years, Ashleys Kenya Ltd together with other sponsors has conducted successful pageants to find a Kenyan representative for Miss World. The 2021 edition was special because it came at a time when the world was starting to make gains against the coronavirus. In the same year, as the world and Kenya commemorated the 10th anniversary of Nobel Peace Laureate Prof Wangari Maathai death, Miss World Kenya honored her memory through an internal restructure that saw the organization go green. These elements influenced the event's format and positioning.
LEA produced a hybrid experience; an event that included both a reality TV show and a virtual final event. Leading up to the pageant week, the customary two week bootcamp took place in Nairobi. The bootcamp was a key asset in our sponsorship strategy as it allowed us to approach sponsors and demonstrate value which was in the bootcamp’s program. For instance, the first week of the bootcamp focused on financial literacy for women; this gave Safaricom PLC a compelling reason to partner with the event. Over a period of 5 months, LEA was able to sign up 20 sponsors for the success of Miss World Kenya 2021.