Heads up. This list is dominated by Sports which is clearly the choice sponsorship asset and an effective marketing mechanism.
A summary of corporate sponsorship deals signed as FY2022/2023 kicks off.
- AFC Leopards terminate month-old Ksh 60M Spotika deal, to unveil Betika as new sponsor for Ksh. 65M per year for three years. AFC Leopard has parted with Betika 2 months ago. Read more
- Cricket Kenya appoints Pacific Star Sports (PSS), a sport management firm based out of UAE, as its Commercial Partner. Cricket Kenya and PSS are set to introduce a premier domestic tournament in August with SKYExchange as title sponsor. SKYExchange is a leading online betting firm in India.
- Betafriq, a gaming firm has announced a Ksh 70M per season sponsorship deal with Gor Mahia FC for the next three seasons. Betafriq was among the first companies to have their license renewed by BCLB.
- The 2022 National Sevens circuit came to an end after 6 successful legs i.e.Kabeberi, Christie, Driftwood, Dala, Kakamega and Prinsloo Sevens. Kenya Breweries Limited (KBL) through its flagship brand Tusker pumped a total Ksh 12 M into the circuit.
- NCBA, Safaricom, Huawei, USIU, Google< Microsoft and over 30 other industry tech players partner to launch 'Digital Talent Program" with the goal to upskill 1,000 Kenyans within a year as it seeks to create a sustainable digital talent pipeline
Ends.
Need help structuring your brand's sponsorship initiatives?
LEA Client Services is a full-service sponsorship, fundraising and partnerships firm based in Nairobi. Talk to us on sponsorship@leaclientservices.com
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